Lights, camera, action!

My son was struggling with his maths homework the other night, so I dutifully went searching for a book to provide an explanation. I found the answer after wading through some weighty text and presented it to him, only to be told: “I don’t need…

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Short and sweet

Sitting nestled in a pile of Sunday newspaper supplements for hours is a rare treat for me these days. I’m much more likely to keep up with current affairs by catching a radio bulletin in the car or scrolling through online news headlines. Everything is…

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Five ways to speed up case study writing

Our recent survey of B2B marketing and customer advocacy professionals revealed that many are at the mercy of the customer and their approvals procedure, resulting in more than half of respondents producing fewer than 10 customer case studies per year. So how can you speed…

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Take it slow

I have an old shoe box at the back of my wardrobe. It’s stuffed with letters from when I was studying journalism. Social media and smartphones were yet to make their debut. If you wanted to stay in touch with friends, you had to use…

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Dish of the day

I went to my favourite Brighton pub for a roast last Sunday. I think the chef must have been having a bad day – not only did our meal take ages to arrive but when it did, the food was tepid and not what we…

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Just the Job

According to Cancer Research, one in two people born after 1960 in the UK will be diagnosed with cancer during their lifetime; that’s around 100,000 people of working age every year. A survey of cancer patients by Macmillan found that more than half had to…

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War of words

The page is staring back at you. The cursor is blinking expectedly. Your mind is blank – or worse, churning words around like a tumble drier. Welcome to writer’s block. Writer’s block is not feeling tired or bored, it’s not being uninspired or drained; writer’s…

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Safety in numbers

My washing powder wants to give me a hug. My breakfast cereal wants to help me adopt a healthy lifestyle. My toothbrush wants to save the planet. Products are no longer just things we consume, they come with value statements that seek to shape our…

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Zest for life

We love cake at Inkpod – we bake it, we eat it, we live it. We don’t need National Cake Week to remind us to embrace our mixing bowls and wooden spoons. But it is a good excuse to try a new recipe instead of resorting…

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Hot off the press: 5 tips from a former journalist    

Golden weddings. Rescued kittens. Murder investigations. As a local reporter, you need to be able to write about anything and everything – and make it sound interesting!  I’ve not covered a court trial or attended a press conference for nearly two decades but I still draw on…

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Five top tips for fighting fake facts

Did you know that skipping can cure hiccoughs? Of course you didn’t because it’s not true! The internet isn’t just full of fake news, it’s also full of fake facts. And if you’re not careful, they can make their way into marketing collateral, which not…

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Marketing is like cakes: best served fresh!

Office chatter last week covered the topic of cakes. Actually, we talk a lot about cakes at Inkpod generally as we are of the opinion that cakes (in moderation, of course) are good food for the brain, and for writing in particular. But last week…

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Spring is in the air

The days are getting warmer, there are buds on the trees, and I’m in the mood to declutter. It’s time to spring clean your customer references to keep your collateral fresh and punchy for the year ahead. While it can be tempting to keep an…

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headphones

Playlisting productivity

Is music in the workplace a motivator or distracting? We look at how to strike the right balance to help you be more productive.

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buzzword bingo

Create a buzz without the buzzwords

Buzzwords help you connect to your audience, but originality makes you stand out. Find out how to strike the balance between cliché and convention to get your voice heard.

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