Short and sweet

Sitting nestled in a pile of Sunday newspaper supplements for hours is a rare treat for me these days. I’m much more likely to keep up with current affairs by catching a radio bulletin in the car or scrolling through online news headlines. Everything is…

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Five ways to speed up case study writing

Our recent survey of B2B marketing and customer advocacy professionals revealed that many are at the mercy of the customer and their approvals procedure, resulting in more than half of respondents producing fewer than 10 customer case studies per year. So how can you speed…

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Dish of the day

I went to my favourite Brighton pub for a roast last Sunday. I think the chef must have been having a bad day – not only did our meal take ages to arrive but when it did, the food was tepid and not what we…

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Just the Job

According to Cancer Research, one in two people born after 1960 in the UK will be diagnosed with cancer during their lifetime; that’s around 100,000 people of working age every year. A survey of cancer patients by Macmillan found that more than half had to…

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Spring is in the air

The days are getting warmer, there are buds on the trees, and I’m in the mood to declutter. It’s time to spring clean your customer references to keep your collateral fresh and punchy for the year ahead. While it can be tempting to keep an…

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