Case studies and customer reference programmes

Inkpod can help you at every stage of the case study production cycle from identifying new references and interviewing customers to writing the text, managing customer signoff and designing PDF files.

We offer a variety of case study packages and reference programmes to suit the individual needs of our customers. This flexible approach allows marketing departments and agencies to either outsource specific areas of a customer reference programme or opt for an end-to-end managed service.

Inkpod writes case studies from a business value perspective, which not only helps to establish strong PR angles but also maximises the potential of each reference for sales purposes.

As well as its writing expertise, Inkpod has extensive experience of running and developing customer reference programmes, and offers a range of associated services, such as:

  • Tracking and qualifying pipeline case studies
  • Developing case study processes and templates
  • Managing customer reference databases
  • Communicating new reference programmes to customers and staff
  • Developing case study design templates
  • Integrating reference programmes into customer marketing and PR activities
  • Translating collateral into multiple languages